A superb new book from journalist Martin Calladine lays bare the shocking lack of care and crass ignorance that underpinned football's embrace of crypto
We've got 'Sócios' crypto at Benfica. It was marketed as having a say in how the club was run. Needless to say, that didn't go down well with the actual sócios who do! In reality, it's been restricted to minor marketing design choices.
One of the issues is that no one has explained why any of the 'engagement' options tokens offer cannot or should not be provided free of monetisation by clubs genuinely committed to engagement. And the tokens have to be presented as engagement opportunities because otherwise they are nothing more than the tradable asset the clubs claim not to be foisting on their fans.
We've got 'Sócios' crypto at Benfica. It was marketed as having a say in how the club was run. Needless to say, that didn't go down well with the actual sócios who do! In reality, it's been restricted to minor marketing design choices.
One of the issues is that no one has explained why any of the 'engagement' options tokens offer cannot or should not be provided free of monetisation by clubs genuinely committed to engagement. And the tokens have to be presented as engagement opportunities because otherwise they are nothing more than the tradable asset the clubs claim not to be foisting on their fans.